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电烤箱行业面临机遇与挑战发展

< class='newsInfoWrap'>< class='leftInfo'>发表时间:2017-09-13 13:34 < class='line1'> < class='richContent richContent0'>

随着人们生活水平的提高,电磁炉、食品料理机、微波炉等众多高品质生活家电进入到人们的家庭中去,其中电烤箱就是一款很实用的产品;它不仅能烤制出风格多变、质地酥软的甘旨,而且占用空间极小,操作简单,满足大家对西式餐饮文化的需求。电烤箱不仅是生活的必需品,更是一种生活品质的体现,因此电烤箱越来越受到大家的青睐。


  电商家电品牌充斥市场,降低了电烤箱的准入门槛。上海市消保委日前发布电烤箱比较试验结果,显示市场销售的众多电烤箱存在质量问题,该市场如何规范和管理也成为行业发展的关注点。


  OEM家电品牌充斥市场行业缺陷明显


  尽管前景广阔,但是国内小家电行业面临“多、乱、杂”等问题,仅电烤箱全国就有四五百个品牌,行业集中度不高。


  电商时代的到来降低了小家电行业的进入门槛,一时间涌现出很多OEM的电商家电品牌。这些OEM的电烤箱产品,质量不稳定,售后服务严重跟不上。由于OEM的部分产品一味追求利润,导致产品质量低劣,给消费者带来不少安全隐患。


  根据上海市消保委公布的试验结果,电烤箱结构设计不合理和运行中部件温度过高成为两大行业缺陷。其中一些电烤箱门把手等部件温度过高,使用时很容易发生烫伤事故。像汉密尔顿海滩电器(深圳)有限公司生产的一款电烤箱,不合格指标竟达到3项。


  就此消保委提醒,1.1升以下电烤箱是列入国家强制性安全认证目录的产品,消费者在选购时应选择贴有“CCC”认证标志的产品。功率并非越大越好,市场常见的电烤箱功率一般在500-1500W之间。


  我国电烤箱未来的内、外销市场前景明朗


  据今日酒店商城记者的了解,目前,全球电烤箱市场规模在8000万——9000万台,在全球普及程度很高。国内电烤箱市场规模约为1500万台。据业内人士数据显示,我国2013年,电烤箱出口量超过2400万台,出口额约为6.78亿元。成熟的国外市场环境使得很多电烤箱企业将出口业务作为重中之重。据了解,美的电烤箱内销和出口业务的比例约为1:5。长帝电烤箱出口量也占总销量70%——80%。


  虽然电烤箱以国外市场为主体,但是在国内市场的快速增长也不容小觑。近年来,国内电烤箱市场逐渐呈现普及之势,电烤箱市场的复合增长率已经超过20%。格兰仕有关负责人表示,目前格兰仕电烤箱年产能约为900万——1000万台,随着中国市场的扩容将稳步增产,“格兰仕电烤箱2013年内外销比重为1:9。


  2014年1——4月,美的电烤箱零售总量份额为42.8%,居市场首位,同比增长5.7%;零售额份额达31.5%,同比增长4.3%。长帝电烤箱市场销售保持稳步增长态势。目前,国内电烤箱市场的主流品牌主要包括美的、格兰仕、西门子、长帝、aca、惠而浦、东菱等。根据全国七千多家家门店零售监测数据显示,2014年4月,美的和格兰仕电烤箱的零售量占有率分别达到40.95%和17.23%。


  目前中国的电烤箱市场正在蓬勃的发展,作为一种新的厨房电器品类,很多国内企业也纷纷涉足。据了解,方太、老板等传统厨房电器品牌都已进入电烤箱领域。未来这些企业电器除了专注于厨房电器,聚焦吸油烟机,电烤箱也是未来重点发展项目,逐渐增加电烤箱的产品布局,加强市场推广,抢占电烤箱市场。


  机遇与挑战共存


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